Content marketing

Marketers must be more aware of the risks of ad fraud on mobile ad campaigns

Paul Wright, AppsFlyer managing director, UK, France and MENA, highlights that marketers are unaware of the risks of ad fraud on mobile advertising campaigns

Ad fraud is currently a huge challenge for marketers. It cost the industry £1.89bn globally in the first half of this year alone, and the World Federation of Advertisers forecasts that by 2025 £38bn will have been spent in fraudulent activity each year. In addition, as online ad spend grows, the risk marketers will lose…

Ad fraud | AppsFlyer | Content marketing | Mobile | Paul Wright