Listen to the mobile experts

If mobile is the customer marketing channel of choice, Adam Maxted of IMImobile asks what we can learn from mobile operators?

Smartphones, tablets and social messaging have fundamentally changed the way consumers respond to advertising and marketing offers. The IAB/PwC Digital AdSpend study 2016 showed that mobile advertising in the UK now eats up a £3.9bn budget – a year-on-year increase of 50.8%. Yet, despite the evolution of marketing cloud suites, many gambling operators still don’t…

IMImobile | Technology