Keeping it real with email

Ward De Bock emphasises the importance of building brand, loyalty and trust through authentic email marketing campaigns

Marketing is data. Ever since we started using email for marketing purposes, this statement has become more and more true. We split our customers into ever smaller segments, all the way down to the level of the individual customer. This allows us to be more and more relevant in our communication. But are we? I…

Brand | Customer loyalty | Data | Email marketing