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Neil Roarty of on how the emergence of free bet clubs is changing the marketing strategies of sports betting operators

In my last article for EGR Marketing I discussed the deviation from enhanced odds to user-generated bonuses, with the focus very much being on the likes of Sky Bet’s #RequestABet, William Hill’s #YourOdds and Paddy Power’s #WhatOddsPaddy. What was also touched on was the move towards free bet clubs and that is, I believe, the…

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