TV advertising

Is traditional advertising dead?

Eva Martín, CEO of Tiendeo, explains how advertising needs to reinvent itself to attract new customers in the digital age

Nowadays, many marketing directors are wondering whether traditional advertising such as TV ads still makes sense or whether the sector is experiencing a deep crisis. What is certain is that advertising is at a point where its existence and survival is called into question. On the one hand, advertising investment has suffered in the last…

Advertising | Digital marketing | Influencer marketing | TV advertising