Content marketing

Is content marketing really worth it?

PR expert Alex Donohue ponders whether content marketing projects are always delivering positive ROI for operators

A routine and absent-minded scroll through my Twitter feed threw up a branded video interview with a leading sporting figure playing in a competition that’s one of the jewels in the sponsoring operator’s crown. A click through to the YouTube page revealed that the piece that had been live for several days had been viewed…

Content marketing | CRM

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