Intelligent marketing: The key to unlocking LatAm

R.Franco Digital’s chief marketing officer Rubén Loeches on why intelligent marketing will be the key to success in Latin America’s newly regulating jurisdictions

It is no secret anymore that Latin America is offering tangible opportunities to gaming operators looking to expand out of the world’s more mature markets, and operators and suppliers in Europe are jostling for space. As we know from the land-based industry, Latin America hosts some of the most passionate gamers around who would welcome…

Latin America | R.Franco | Ruben Loeches | Strategy