Industry predictions: esports acquisitions and streamer-style sports commentary

Consultant Rory Anderson predicts the big themes for 2021 and reveals his concern for the future of UK sports sponsorships

This year should see decisive action with regards to acquisition bonusing in the UK and beyond. An elimination of sign-up bonusing would be welcomed by both regulators and gambling-harm prevention organisations. Operators may also feel relieved due to the problems caused by matched bettors and bonus hunters. Sign-up bonuses discourage loyalty, and increasingly are leading to negative…

Bonusing | CRM | esports | Shirt sponsorship | Sports betting | Technology