How to use AI-based marketing for content personalisation

Katie Jameson, director of EMEA Marketing at Act-On Software, explains how marketers can use AI to effectively execute their content strategies

Data is all around us, and whether it comes from platform insights, customer behaviours, or sales analytics, it is increasingly the responsibility of the marketer to understand and utilise it effectively. Leveraging data is an important skill for marketers who are constantly improving customer experience and strategy. But we can’t talk about data without mentioning…

Artificial intelligence | Technology