How to put consumer safety at the heart of digital marketing

Simon Mukerjee, global partnerships director at Genius Sports Media, outlines the importance of protecting vulnerable gamblers in the age of personalised digital marketing

When introducing an outright ban on online casino ads during TV broadcasts earlier this month, Belgium became the latest in a long line of territories to tighten their rules around the marketing of gambling products. The crackdown has intensified over the past 18 months, bringing major regulatory changes in Italy and sparking fresh action in…

Betgenius | Compliance | Genius Sports Media | Simon Mukerjee