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How to market casino games to a new generation of players 

Funfair COO Lloyd Purser on how the casino industry can do more to attract a younger demographic

When it comes to attracting a new generation of players, the igaming community has room to improve. With the under 40s now having more spending power than any other generation, it’s an issue that’s more important than ever. For our industry to market itself to gen Y and gen Z players successfully, a collaborative approach…

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