How to avoid the wrong sponsorship strategy

Kaizen Gaming's CCO asks not what your sponsorship can do for you, but what you can do for your sponsorship partner

We have all read about horror stories around sponsorships (Chevrolet/Man Utd, anyone?). But we’ve also seen incredible success stories building on the magic of legendary sports teams and iconic players. And a lot of so-so stories of unimpressive results for big deals. It used to be the go-to tool for our industry. Get a deal,…

Betano | Kaizen Gaming | Shirt sponsorship | Sponsorship | Sports betting | Strategy