How taking risks in unfamiliar territory can pay off for affiliates

Raketech's Erik Jensen makes the case for TV sports guides as a way of diversifying affiliate portfolios

Two years ago, Raketech acquired, and – a family of online TV sports guides and mobile apps. This was a completely new vertical, different to sports affiliation and there was no set formula for success. So why take the risk? Because there’s an appetite for high-quality sports content out there and it…

Affiliates | Erik Jensen | Raketech | Strategy | Sweden | TV sports guides