How GDPR has split modern marketing down the middle

Andrew Kugler, product manager at Act-On Software, examines the major trends around GDPR 18 months after the regulation was first rolled out

It’s been almost a year and a half since the introduction of GDPR and the ripple effect is still being felt among marketers — but not necessarily in the way the industry might expect. Instead of holistically creating a wave of more secure and trustworthy communications, the new European regulations have proven to create a…

Act-On Software | Data | GDPR | Regulation