Content marketing

How gambling brands can optimise their marketing efforts

Ben Samuel, vice president of EMEA at Nielsen Marketing Effectiveness, explores the importance of accurate measurement and details the approaches brands could adopt to optimise marketing campaigns and boost results

The stakes for gambling brands keep getting higher: last year global market value topped almost $449bn and by 2022, that figure is set to hit nearly $565bn. But winning a share of this sizeable jackpot isn’t a game of chance. Market growth has seen gambling touchpoints extend beyond betting shops, casinos, TV and sports sponsorships…

Brand | Content marketing | Marketing | Nielsen Marketing Effectiveness