How effective is the 'watch and bet' model?

SIS’ Rachel Coulson highlights how the ‘watch and bet’ model is an effective marketing technique to attract bettors and drive revenues

The human brain is made for processing visual data and is constantly looking for new visual information to help it learn, grow and understand the world. When it comes to sporting events, nothing quite matches the excitement levels a spectator enjoys while watching the action unfold right before their eyes. This is also true for…

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