How artificial intelligence can be used to improve marketing performance

Adriel co-founder and CEO Sophie Eom considers how artificial intelligence tech can be used effectively to improve sales

When I think of digital marketing, the first thing that comes to mind is paid advertisements: online banners, pop-ups, Google ads, sponsored posts and the like. In the early days of the internet, that was how businesses connected with customers. It was a digitalisation of the same practices already being applied in the physical world…

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