How affiliates can capitalise on the World Cup

Neil Roarty, head of betting publishing at Catena Media, examines the current marketing and product trends in the run up to this year’s tournament in Russia

When you work in the gaming industry, you get used to hearing that something is a ‘safe bet’ or a ‘sure thing’, and you are generally so inured to that kind of phraseology that you tune out. However, let me tell you a few absolute NAPs for the World Cup, some of which will have…

Affiliates | Catena Media | Neil Roarty | World Cup