Strategy

How a membership model could work for online gambling

Sam Jordan, executive vice president of Manifesto Growth Architects, on how adopting a membership model could help online gambling businesses increase ARPU and CLTV through better and deeper engagement

Memberships are, in essence, about providing a feeling of belonging, identification and a stronger connection for your members. It follows that trust is, therefore, of crucial importance to run a membership business successfully. Get it right, and you can build hugely loyal communities that will promote your brand but get it wrong and you risk…

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