Free-to-play games: A smart acquisition?

Paddy McDermott, performance director at SportCaller, assesses the reasons behind the current success of free-to-play games and explains how they are boosting customer value across mature and newly-regulating markets

As the doors swing wide on a new sporting year, the major focus for most operators will be on new client acquisition. However, in a solar cycle without any major summer football tournament, there’s no obvious stand to leave your acquisitional hat on. Granted, two World Cups for cricket and rugby lie in store after…

DFS | Free-to-play | SportCaller | Technology | World Cup