Content marketing

Focus on content not bonuses

Andrew Morgan, international director at ICS Mediagroup, says that sportsbook marketers should move away from promotions and focus on content

The 2019/2020 English Premier League season is now underway and as we have come to expect from previous years, online sports betting operators are doing everything they can to engage new punters and sign them up to their books. The usual tactics have been deployed; generous sign-up bonuses including free bets and cashback thrust into…

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