Facebook op-ed: How marketing must adapt for a post-TV world

Brendan Tinnelly of Facebook advises on how operators can compensate for a reduction in TV advertising

In their decision to self-restrict themselves from any pre-watershed advertising, members of the Remote Gambling Association (RGA) have given themselves one of the thorniest questions in all of marketing to answer: how to build, grow and sustain a brand when the first medium on any media plan is off limits? Make no mistake, this is…

Facebook | Regulation | Remote Gambling Association | Sky TV | TV advertising