How marketing and IT can deliver business value together

Amanda Howard, marketing director for Buzz Bingo, outlines what marketing and IT departments can learn from each other to deliver greater value to the business

The cultural stigma against women in tech is alive and well outside the world of computing. “The system only takes 24hrs to get up and running…” How many times have I been told that in marketing systems sales presentations? Business people often display unfair, inaccurate assumptions that my (female) gender and (older) age mean I…

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