Data

Are players exercising their GDPR right to be forgotten?

Asaf Cohen, VP revenue for Optimove, looks at the state of play a year on from the introduction of GDPR

Just like that, time has passed, and we recently marked the one-year-anniversary of GDPR. The effects of the EU’s General Data Protection Regulation (GDPR) are clear and no longer frightening. In gaming, an industry that thrives on players’ engagement and customer experience, GDPR has made quite an impact, particularly in increasing even more the value…

Data | Data | GDPR | Personalisation

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