Are affiliates really taking responsible gambling seriously?

Joonas Karhu, chief business officer at, believes that affiliates could be doing more to ensure that players are properly protected

For online gambling affiliates in regulated markets around the world, the main focus over the past 12 months has been compliance and responsible gambling. As operators come under increasing pressure to ensure players are properly protected, so too are affiliates when it comes to targeting and acquiring traffic responsibly and fairly. This has forced affiliates…

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