Affiliate marketing: creating and maintaining the foundations for success

Maxim Makovetskyi, head of affiliates at Parimatch, shares his perspectives on how to kickstart, sustain and optimise an affiliate marketing programme

Affiliate marketing can be one of the most effective channels for exposing your brand to new customers and generating website traffic and is invaluable to a well-rounded marketing strategy. Low risk, results-driven and cost-effective, affiliate marketing programmes may require significant time investment to create but, once operational, can be tailored and scaled to best support…

Affiliate marketing | Affiliate programme | Affiliates | Maxim Makovetskyi | Parimatch