XLMedia targets financial services sector with $9m acquisition

Performance marketing firm expands presence in North America with deal for credit card comparison site

XLMedia has acquired credit card comparison site for US$9.3m, the performance marketing firm’s first significant publishing asset in financial services. The cash deal for Canada-facing Greedyrates will increase XLMedia’s presence in the North American market after identifying financial services as a “key growth vertical” for the company. The egaming-focused marketing firm is expected to…

Acquisition | Affiliate marketing | Affiliates | Financial services | Greedyrates | M&A | Performance marketing | XLMedia