XLMedia secures deal for WhichBingo

London-listed affiliate powerhouse acquires UK-facing bingo comparison site

XLMedia has acquired UK-facing bingo affiliate business WhichBingo for an undisclosed sum. WhichBingo was founded in 2000 by owner Phil Fraser and has carved out a reputation as one of the leading information portal comparison sites to cover the vertical. London-listed XLMedia is hoping to integrate the full WhichBingo offering by the second half of…

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