XLMedia revenue sinks 31% on Google demotion and Covid impact

Full-year revenue falls to $54.8m as CEO Stuart Simms says affiliate was “knocked off track” by unforeseen challenges

XLMedia has reported a 31% decrease in full-year 2020 revenue to $54.8m. The downturn was driven by a Google search ranking demotion at the beginning of the year across more than 100 of its casino websites. That, combined with a lack of sport due to Covid-19, saw the group lose $2m in revenue per month…

Affiliates | Covid-19 | Finance | FY2020 | Google | SEO | Stuart Simms | XLMedia