XLMedia plots casino site resubmission to Google as revenue plummets 53%

Search engine change combines with Covid-19 to cost the Jersey-based affiliate $2m per month from late March

XLMedia has reported a 53% downturn in H1 2020 revenue to $27.7m (£21.2m) after changes to Google’s rankings algorithm and Covid-19 combined to negatively impact the Jersey-based affiliate firm. The search engine’s algorithm update, which de-ranked XLMedia’s portfolio of legacy casino affiliate brands from the start of the year, was the key driver behind the financial drop-off.…

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