XLMedia in talks with Google to restore rebuilt casino brands

Affiliate provides update after legacy gaming portfolio was penalised by search giant in early 2020

Google is reconsidering XLMedia’s portfolio of online casino websites after the affiliate transformed its legacy offering during 2020. The Jersey-headquartered firm spent most of 2020 fighting gaming revenue declines after Google de-ranked 107 of its websites last January. Since then, XLMedia ignited a transformation process designed to improve operational efficiency with the overall aim of…

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