William Hill World Cup ad complaint dismissed by ASA

Advertising regulator backs Hills’ ability to limit availability of bonuses

The Advertising Standards Authority (ASA) has dismissed a complaint made against William Hill over one of its World Cup TV adverts. A complaint was made about the ad, which aired on 8 July, marketing so-called “boosted” betting odds on all World Cup matches. The advert stated “With two extra bet boosts available on all World…

ASA | Regulation | William Hill | World Cup