William Hill scoops £10m ITV racing deal

Bookmaker expected to be named headline sponsor of broadcaster's new horseracing coverage

William Hill is finalising a deal to become headline sponsor of ITV’s new racing coverage from 2017, in what would be a major marketing scoop for the operator. The bookmaker is currently in negotiations with the broadcaster to finalise a multi-year deal and an official announcement is expected to be made later this week. First…

Horse racing | ITV | Sponsorship | Sponsorship | Sports betting | TV advertising | William Hill