Strategy

William Hill picks 72andSunny as new creative agency

72andSunny Amsterdam replaces Bark & Bite and is tasked with building upon Hills’ new brand-led marketing strategy

William Hill has appointed 72andSunny Amsterdam as its new European creative and marketing agency following the recent end of its seven-year partnership with Bark & Bite, EGR can reveal. 72andSunny was selected following a four-way pitch led by the UK bookmaker’s in-house marketing and procurement teams, with the new agency tasked with building upon Hills’ new brand-led strategy.…

72andSunny | Charlotte Emery | Strategy | TV advertising | William Hill

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