Strategy

Veikkaus suspends advertising after public backlash to new ads

Finnish monopoly operator ceases all marketing following widespread complaints about therapist ads

Finnish monopoly operator Veikkaus has suspended the bulk of its paid advertising until the end of September, following public complaints over its marketing practices. The decision will apply to TV, radio, print, online, outdoor adverts and social media advertising, but excludes advertising of lotto, and brand and liability marketing. The company has begun an independently-led…

Finland | Strategy | Veikkaus

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