VBET announces jockey Brian Hughes as new brand ambassador

Northern Irishman signs one-year deal and will produce weekly content under remit of partnership

VBET has recruited Northern Irish jockey Brian Hughes as its latest brand ambassador as the operator gears up for Cheltenham Festival. The Malta-headquartered firm, which is also the official gaming and betting partner of Premier League outfit Arsenal, secured a one-year marketing deal with title-chasing Hughes. Hughes, 34, will provide racing fans with weekend previews…

Arsenal | Cheltenham | Cheltenham Festival | Sponsorship | Strategy | VBET