Unibet unveils Premier League darts deal with prank video

Kindred sportsbook signs three-year deal to sponsor Premier League darts competition

Unibet has agreed a three-year deal with the Professional Darts Corporation to become the new title sponsor of the Unibet Premier League. The Kindred Group sportsbook revealed the announcement in a YouTube prank video, with world number one Michael van Gerwen and competitor Peter Wright the unsuspecting victims. https://www.youtube.com/watch?v=iNm5OX-3aug The 16-week long Unibet Premier League…

Kindred Group | Premier League | Sponsorship | TV advertising | Unibet