Unibet strikes sponsorship deal with Norwegian chess legend Magnus Carlsen

Sportsbook brand agrees two-year marketing deal with the world’s number one chess player

Kindred Group’s flagship Unibet brand has sealed a two-year deal to sponsor chess World Champion Magnus Carlsen. According to the operator, the commercial contract – which runs until 2021 – will allow Unibet to reach 600 million chess players and fans worldwide. Carlsen, 29,  is the best chess player in the world and recently set…

Chess | Kindred Group | Sponsorship | Sweden | Unibet