Regulation

Unibet sanctioned by ASA for unlabelled marketing tweet

A tweet from horse trainer Nicky Henderson advertising his Unibet blog was not clearly identifiable as marketing communication

Unibet has been sanctioned by the Advertising Standards Authority (ASA) for a tweet from the operator’s brand ambassador and horse trainer Nicky Henderson that was not clearly marked as marketing material. The October tweet, which read: “We’re underway with the jumps and my exclusive @unibet blog is now ready to read”, should have been clearly marked as sponsored…

ASA | Kindred Group | Regulation | Unibet

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