Content marketing

UK gambling marketing spend up 56% since 2014 as focus shifts online

Gambling companies now spend five times more on online ads than TV

The total marketing spend by gambling companies has increased 56% in three years to more than £1.5bn, according to a new GambleAware-commissioned report by Regulus Partners. Online marketing now accounts for 48% of gambling companies’ total marketing spend, or £747m, while advertising on TV now accounts for just 15% of total spend, or £234m. Affiliate…

Content marketing | GambleAware | Regulus Partners | TV advertising