TopBetta partners OtherLevels to boost customer engagement

Social betting firm says implementation of web push notifications has led to opt-in rates of 15% and CTRs of 6.1%

Australian social betting operator TopBetta has signed a deal with digital marketing platform supplier OtherLevels as the company looks to boost customer engagement. The partnership enables TopBetta to implement web push notifications to deliver offers and content directly to a customer’s desktop or mobile browser on Android devices. The deal will also see OtherLevels’ digital…

CRM | Customer engagement | OtherLevels | Push notifications | Social betting | TopBetta