Swedish clampdown to bring gambling ads in line with alcohol and tobacco

Ministry of Finance consults on “special moderation” requirement for gambling marketing from July 2022 on public health grounds

Sweden’s government has kickstarted a consultation to introduce a moderation requirement for gambling ads to bring them in line with alcohol and tobacco marketing. Qualifying its decision, the government pointed to a public health imperative to protect consumers and alleged those experiencing gambling-related harm were more likely to experience poorer mental health, economic issues and…

Advertising ban | BOS | Regulation | Sweden