Superbet, Lottoland and iGaming Cloud join Optimove marketing platform

Trio of online gaming companies will manage player marketing operations on Optimove’s Relationship Marketing Hub

Superbet, Lottoland and iGaming Cloud have signed up to Optimove’s marketing platform in a bid to increase customer conversions, engagement, loyalty and lifetime value. Optimove’s service enables marketers to manage and automate marketing plans based on predictive modelling and artificial intelligence technologies. The trio has joined the likes of GVC, LeoVegas and BetVictor in using…

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