Sun Bingo bags partnership with The Jeremy Kyle Show

Bingo operator hopes to harness the power of social media with ITV chat show sponsorship

Sun Bingo has announced a new sponsorship deal with ITV’s long-running day time programme, The Jeremy Kyle Show. The deal, which starts on 16 July, will see Sun Bingo sponsor the show, along with video-on-demand clips and through the programme’s social media assets. Sun Bingo will be the first commercial partner to utilise the show’s…

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