STS enlists Peter Schmeichel for new ad campaign

Ex-Manchester United goalkeeper to front the operator’s ‘bet with the leaders’ initiative

STS has launched a new multi-channel advertising campaign fronted by former Manchester United goalkeeper Peter Schmeichel. The Polish bookmaker has also pledged to “refresh its visual identity” as part of the initiative, called ‘bet with the leaders’, which Schmeichel will lead in the operator’s European markets. The partnership between STS and the Danish legend began…

Manchester United | Mateusz Juroszek | Peter Schmeichel | Poland | Sponsorship | STS