Stanleybet strikes CRM deal with Beehive

Liverpool-based operator to roll-out the Beehive platform across a number of online sports betting markets

UK operator Stanleybet has signed a deal with marketing optimisation firm Beehive to integrate its CRM tools into its online sportsbook, it was announced this week. Beehive will roll-out its platform in a number of markets including the UK, Romania, Italy, Croatia and Denmark, which will enable Stanleybet to cluster customers by behavioural attributes. The…

Beehive | CRM | Sports betting | Stanleybet