TV advertising

SportPesa unveils first UK marketing campaign

African operator’s Merseyside-focused TV advert made its debut on BT Sport over the weekend

African betting operator SportPesa began its first major UK marketing push over the weekend with the launch of a new TV ad campaign called #MakeItCount. The 40-second advert, created by CSM Sport & Entertainment, aired for the first time on BT Sport during the Premier League clash between Arsenal and Liverpool on Saturday night. The…

Liverpool | SportPesa | TV advertising