SportNation adds charity initiative to loyalty rewards scheme

Argyll Entertainment sports betting brand will allow punters to donate directly to chosen charities has launched a new initiative which allows punters to donate directly to charity via the operator’s loyalty rewards scheme. Customers can now convert their reward points into cash donations for charities including Prostate Cancer UK, the Injured Jockeys Fund and Kick It Out. The operator selected the charities based on suggestions made by staff…

Argyll Entertainment | Craig van Flute | Customer loyalty | Launches | SportNation