Sky Bet builds on NFL betting push with German partnership

CCO Kevin Harrington hails “true milestone” for operator as it becomes official regional sportsbook partner to the NFL

Sky Bet has struck a deal with the NFL to become the league’s first official sportsbook partner in Germany. The partnership will see the operator work alongside the NFL to create content and experiences for sportsbook customers in Germany throughout the upcoming 2020-21 season. Sky Bet will launch co-branded adverts across digital and social media…

Germany | NFL | Sky Bet | Sponsorship | Sports betting