TV advertising

Sky Bet backs official launch of Group Bets with new ad campaign

Product allows users to place group bets and join featured groups of up to 50 punters

Sky Bet has officially launched its Group Bets social betting feature, backed by the release of a new advertising campaign. The function, which was developed as part of the CoLab accelerator programme, was released in beta in July but recently received a full launch. Within each group of up to fifty punters, users are able to personalise their…

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